01 · PROPERTY COMMERCIALIZATION
TURN THE PROPERTY INTO A BUSINESS.
Rights architecture, category strategy, pricing, packaging, sales, activation, and renewal built around the property instead of around random sponsor asks.
Wrigley Field drone footage · Chris Cafiero · CC BY 3.0
ILLINOIS SPORT · ENTERTAINMENT · COMMERCIAL RIGHTS
WE RUN THE COMMERCIAL GAME.
We build and operate the revenue side of sports properties. Partnerships, media rights, hospitality, activation, measurement, and renewal under one commercial system.
Explorethe model
MEDIA RIGHTSCOMMERCIAL PARTNERSHIPSHOSPITALITYNAMING RIGHTSACTIVATIONSTRATEGY
MEDIA RIGHTSCOMMERCIAL PARTNERSHIPSHOSPITALITYNAMING RIGHTSACTIVATIONSTRATEGY
THE COMMERCIAL OPERATOR
ONE MARKET. ONE OPERATOR.
WERBUNG exists for properties that deserve more than logo placement and disconnected sponsorship sales. We turn audience, access, content, community, and live experiences into commercial inventory brands can actually buy.
How we operate ↗
02 · BRAND ACCESS
PUT BRANDS WHERE PEOPLE CARE.
We connect brands to sports, events, venues, schools, communities, and experiences where attention already exists.
03 · COMMERCIAL OPERATIONS
SELLING IS ONLY HALF THE JOB.
Fulfillment, reporting, measurement, relationship management, and renewal are operated as part of the same commercial system.
FOR PROPERTIES
YOUR PROPERTY SHOULD HAVE A REVENUE DEPARTMENT.
WERBUNG can become that department without forcing the property to build a full internal commercial team.
Property model ↗
FOR BRANDS
ACCESS THE MARKET THROUGH THE RIGHT PROPERTY.
We build partnerships around objective, audience, market, experience, and measurable return rather than selling the same package to everyone.
Brand model ↗THE RIGHTS ENGINE.
Commercial inventory is bigger than signage. We structure the full set of assets a property can monetize responsibly.
01
MEDIA & CONTENT
Broadcast, digital, social, branded content, integrations, and distribution.
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02
PARTNERSHIPS
Category rights, presenting partnerships, official designations, and custom programs.
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03
HOSPITALITY
VIP access, premium experiences, hosted events, and client entertainment.
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04
NAMING & OWNERSHIP
Venue, event, series, zone, award, and program naming rights.
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05
EXPERIENTIAL
Fan activation, sampling, on site engagement, community programs, and branded moments.
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START A CONVERSATION
BUILD THE COMMERCIAL SIDE PROPERLY.
For properties looking for a commercial operator and brands looking for access to Illinois sports.
ContactFOR RIGHTS HOLDERS
PROPERTIES.
We operate the commercial side so the property can focus on the sport, event, venue, school, or community it was built to serve.
FROM INVENTORY TO REVENUE.
ASSESS
Audit the property, current partners, audience, market, assets, pricing, and revenue gaps.
Commercial audit ↗BUILD
Create the rights architecture, packages, category strategy, pricing, and commercial story.
Rights strategy ↗OPERATE
Sell, activate, fulfill, report, renew, and expand the partnership portfolio.
Revenue operation ↗FOR BRANDS
BRANDS.
We help brands find the right property, audience, experience, and rights mix inside Illinois sport and entertainment.
BUY THE RIGHT ACCESS.
OBJECTIVE
Start with what the brand needs to accomplish, not with a prebuilt sponsorship package.
AUDIENCE
Match the brand to the property, market, fan base, and community that actually matters.
ACTIVATION
Design the partnership so the brand earns attention through useful, memorable experiences.
THE INVENTORY
RIGHTS.
We build commercial inventory across media, partnerships, naming, hospitality, content, experiences, and community.
WHAT CAN BE COMMERCIALIZED?
01
MEDIA RIGHTS
Broadcast, streaming, digital, social, and branded content opportunities.
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02
CATEGORY RIGHTS
Official designations, exclusivity, presenting rights, and partner categories.
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03
NAMING RIGHTS
Events, venues, programs, zones, awards, and signature experiences.
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04
HOSPITALITY
Premium access, client entertainment, VIP experiences, and hosted moments.
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05
COMMUNITY
Programs that connect brands with schools, athletes, families, and local audiences.
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ABOUT WERBUNG
LOCAL KNOWLEDGE. COMMERCIAL DISCIPLINE.
WERBUNG is built around one idea: Illinois properties deserve a commercial operator that understands the market and can run the entire revenue function.
WE DO THE COMMERCIAL WORK.
STRATEGY
Build the commercial model before selling anything.
SALES
Target the right categories, brands, and decision makers.
OPERATIONS
Manage fulfillment, reporting, renewal, and growth after the deal closes.
NEW BUSINESS
LET'S BUILD IT.
Tell us whether you are a property looking for a commercial operator or a brand looking for access.
START A CONVERSATION.
WERBUNG works with sports properties, events, venues, schools, community platforms, and brands looking to build meaningful partnerships in Illinois.
contact@illinoissponsors.com